Handy-Dandy Guide To Automatically Reading Blogs

Handy-Dandy Guide To Automatically Reading Blogs

Word Count:
1270

Summary:
I keep coming across people who are not familiar with RSS and how it can simplify your life if you'd like to keep current with a range of blogs.

When you open a morning newspaper you read stories from around the world assembled by editors from hundreds of sources (wire services, reporters). The paper prints the same news for every reader - you choose which stories to read. Instead of relying on a editor to choose the news, how would you like to have a 'morning newspaper' ...

Keywords:
blog, RSS, newsfeeder

Article Body:
I keep coming across people who are not familiar with RSS and how it can simplify your life if you'd like to keep current with a range of blogs.

When you open a morning newspaper you read stories from around the world assembled by editors from hundreds of sources (wire services, reporters). The paper prints the same news for every reader - you choose which stories to read. Instead of relying on a editor to choose the news, how would you like to have a 'morning newspaper' delivered each and every day with stories on topics *you* choose? With a free "Blog Reader" or news aggregator you can create a personal page on your web browser loaded with the freshest news about the things you love.

The way you set up your 'personal newspaper' involves a few steps and can seem a little tricky. Follow my step-by-guide below and you'll be reading information about your topic from all over the Internet on one web page. A little investment of your time will pay off.

You'll need about 30 minutes to follow the steps below. Ready? Let's go!

Introduction - What is a Blog?

Basically, a blog (WeB LOG) is an online diary. There are millions and millions out there! The trick is finding the ones that have information you need and flagging them when they post updates. Advantage: you get the 'inside scoop' before most people in your industry. The good news about blogs is that are probably dozens you will find interesting, the bad news is that means there are dozens of bookmarks you must keep, and since bloggers don't post on a regular schedule you never know when you need to check back to read updates. That's why you need a "blog reader". Technically it's known as an "RSS Reader".

So Why Read Blogs?

There are as many reasons to read blogs as there are people. Each person's reasons are different. Here are a few reasons I read blogs:

1. I get a direct line into the thinking of important people in the field. In technology this could be Jonathan Schwartz (Sun) or Irving Wladawsky-Berger (IBM). In the media it might be Dan Gillmor (San Jose Mercury News). Or perhaps it's people with their finger on the culture like Craig Newmark (craigslist). It's unfiltered and in their own words.

2. Reading from a news aggregator is a much quicker way of reading news. For example, when I log in in the morning and hop over to Bloglines, in one interface I can see what many people are commenting on, along with news outlets like the NY Times, Washington Post, and Boston Globe. This beats visiting the websites individually to see if they might have some updated content to read.

3. You get a much better picture of the individuals involved; what they're working on, what their concerns are, sometimes even what their favorite restaurant is. Most bloggers like to read Comments you can leave. This is a great way to build relationships. It's not a replacement for personal interaction, of course, but one that has its place and has a lot more scale to it.

4. Announcements are often made first in blogs.

What is an RSS Reader?

RSS stands for 'Really Simple Syndication'. Just like your morning paper relies on syndicated news from AP, Reuters etc, so your blog reader will rely on the fact that most blogs 'syndicate' their news - they can 'feed' it to your blog reader for you to review.

A news reader or aggregator checks a list of feeds on your behalf and displays any updated articles that it finds. It is common to find web feeds on nearly all blogs as well as many websites such CNN.com. RSS programs are available for various operating systems.

How do I find an RSS Reader?

Simple - Google 'RSS Reader'. The most popular are Newsgator, Google Reader, Rocket. I use Bloglines. The rest of this guide is customized for Bloglines, but the same principals will work for all of them.

Step-by-step Guide:

[1] You'll need to open two browser windows.

[2] In the first browser window, link to my blog:  - I'll use this as an example blog to add to your feeder - hey! it's a great blog!

[3] In the second browser window, go to  and choose Subscribe - it's free.

The next bit is tricky, but stay with me:

[4] In browser where you have Bloglines, Under 'My Feeds' choose 'Add' find where it says 'Blog or feed URL'

[5] Go back to my blog in the other window, look down the right column until you see where it says 'Subscribe me' and underneath you'll see a line that says 'RSS XHTML CSS 508′. Now, RIGHT CLICK on RSS and choose 'Copy Shortcut' and then go to the bloglines window and Paste this into the space where it says 'Blog feed or URL'. If you've done it right, this should go into the window:

[6] Hit 'Subscribe' and then again 'Subscribe' on the bottom of the next screen (which allows various options such as folders for multiple blogs - don't worry about it for now.)

[7] Result - You now have a 'feed' to my blog and whenever I post an update it'll show up in Bloglines and you'll see it. OK?

[8] Now you can look at some other blogs you might like to add in Bloglines. This is how you keep your eyes on multiple sources of blog info without having to go fetch it from each website in turn. You just have to find the RSS or XML (same thing) button on each blog. Usually you'll find this button on the left or right column. It might have a graphic that says 'XML' or 'RSS'. You just bookmark Bloglines.com. It's your one stop shop on the internet for dozens of sources of information on your topic. How cool is that!

How to find Blogs that interest you:

[9] Start by searching in Bloglines where it says 'Search all Blogs' at the top of the page. Once the blog shows in Bloglines click on the title to go to the actual blog and find the RSS button. Then repeat steps [4] - [7] above to add it to Bloglines. If you have different topic areas then I suggest you use the option [Create Folders] to organize the blogs under different headings. You don't need to just read blogs on your speaking topic, there's blogs on every topic out there.

[10] Other places to find blogs:

- Google -> More -> Blog Search

[11] The single best place to find quality blogs is to check out the sidebar on any blog that interests you for blogs that author recommends. It's usually listed as a 'Blogroll'. Look down the right side of my blog and you'll see a half-dozen on speechwriting and PR. Cilick and check out any that interest.

[12] Final tip. You can search Google News on your Topic. Guess what? You can grab this as a feed as well! Look to the right side and do the right-click thing where it says 'RSS' and add it as a feed to Bloglines. Hint: If you are searching for all the news on the topic "National Speakers Association" be sure to put it in quotes before you Google, or you'll get separate news on each word, not the phrase. This also works if you search on Blogs using Google.

That's all folks! Happy blog reading.

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Alexa Toolbar - The Ultimate Internet Tool

Alexa Toolbar - The Ultimate Internet Tool

Word Count:
481

Summary:
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

Keywords:
alexa, alexa tool bar, alexa toolbar

Article Body:
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

Alexa Toolbar

Founded in April 1996, Alexa.com was designed to provide an interactive web navigation system. The most impressive part of the platform, now owned by Amazon.com, is the free Alexa Toolbar.

First released in 1997, the Alexa Toolbar is known as the "B.S." detector for Internet sites. With over 10 million users, the toolbar tracks how people use the Internet and turns this information into ranking statistics for each site on the Internet. For instance, Yahoo is ranked as the number one most visited site on the Internet.

So how do you use this tool? First, you download the Alexa Toolbar as follows:

1. Go to Alexa.com.

2. Click "Download Alexa Toolbar" at the top of the page.

3. Click "Install" on the next page.

Reload the page you are viewing and the toolbar will appear across the top of your browser. The tool provides you with valuable information regarding any site you are looking at, including your own. It tells you the traffic ranking of the site compared to all sites on the Internet. The tool also provides you specific traffic information for the site and lays out sites that are similar to the one on your screen. Instead of making baseless assumptions regarding how "good" a site is or whether it is successful, you can use the Alexa statistics to get a better idea. If any company approaches you claiming they have a lot of traffic, you can just pull up their site and review the Alexa statistics. This allows you to verify who is receiving a significant amount of traffic and who is feeding you a line of "B.S."

Let's look at Google.com using the Alexa toolbar. Load Google on to your browser and click the #3 number in the toolbar. The Alexa Toolbar information for google shows:

1. The site is the 3rd most popular site on the Internet. [Yahoo is No. 1.]

2. The site takes .8 seconds to load, which is very fast.

Next, click the "see traffic details" link on the page to dive into the site statistics:

The site shows consistent traffic through the year, maintaining a number 3 position. 214,00 out of every million surfers visit the site, which is an excellent "reach" rating. Each visitor views approximately 5.4 pages on the site, which means that users are working there way into the internal pages of the site. This is always good news for a site.

As you can see, using the Alexa Toolbar system can provide you with specific information regarding web sites. The next time you are contacted by someone claiming they have millions of hits or are considering advertising on a site, you can use the Alexa toolbar to get an objective view of the site.

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Current Trend s in Computer Job Market

Current Trend s in Computer Job Market

Word Count:
394

Summary:
The computer career options have undergone some major dramatic changes in the past ten years. The author explains how one should be prepared to keep pace with the ever-growing field and meet the demands of the industry.

Keywords:
job, job search, job listings, job openings, job opportunities, part time job, job fair, job bank, online job, new job, resume writing, career, career search

Article Body:
The computer career options have undergone some major dramatic changes in the past ten years.  An extremely rapid growth was experienced prior to the dot com bust.  Then it was followed by the leveling off period with respect to the computer jobs.  There is a great demand for computer professionals even today.  We can say that there is no field without the influence of information technology.  Even, students who are graduating form the science and arts streams have to equip themselves with computer knowledge.  For example, geological sciences make use of spatial technology for which computer skills and applications are very much needed.  Like wise the global positioning system technology is used by law enforcement agencies.  It can also be used to track movements of vehicles, locating earth's resources, movement of flight across the nation etc.  The same way, computer technology has also got into the jobs of accountants.  Computer jobs are mainly used for reducing time spent on operations and hence such computer skills are very high in demand.

Starting a career in computers can be difficult as many computer jobs call for experience.  Hence when starting a career in computer jobs, less importance has to be given to the salary aspect. The more the hands on experience you gain the more the salary earned at a later stage.  Sometimes such first time computer job can provide the individual with lot of exposure to the systems side, making him to work on different operating systems, different applications, etc.  Qualifications and certifications can be very crucial in landing up on the computer jobs.  Almost all the candidates, irrespective of their degrees go through a formal training in computers, making it very tough to have an edge over others.  Certifications received from the developers of the computer applications will be considered as an edge over others when searching for a computer job.

While searching for computer jobs, it is good to study in a school or college, which offers job placement assistance.  It does not stop with that.  The student undergoing a computer course should excel in his studies to get noticed by their trainers, who might have known people in the computer industry and might recommend in getting the first computer job.  Also the student should take initiative in asking for placement assistance by getting interviews in reputed companies for good computer jobs.

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Adsenselover, Make money at home,

Adsenselover, Make money at home,

Word Count:
554

Summary:
AdSense is an easy program to understand and implement and has already provided a steady source of income for many net entrepreneurs! What are you waiting for? If you don't have time to build your own adsense ready websites, or adsense websites, you can opt for pre_built high quality adsense ready websites with fresh contents updated automatically. You can choose internet's best adsense ready websites , package from adsenselover they are the only No 1 source for pre_built high quality content rich, adsense website package. So, just go to google and search 'adsenselover" and you will find NO 1 search results for adsense ready websites package from adsenselover

Keywords:
Make money at home, make money online surfing, easy make money online, free make money online, homebased business opportunity, homebased business, online money making opportunity, online money making idea, internet making millionaire money online riches secret simple, internet making money, get rich,get quick rich, start online business, best make money online ways, adsense ready site web,  adsense, google adsense, free adsense websites, mega millions,  work at home, make money at home online, make money online, people earning $10000 through adsense with payment proof, Make money at home, adsense code google making money never told, how to make money with google adsense, make money with adsense, making money with adsense, adsense money, making money with google adsense, adsense google make money, adsense make money, make money at home, make money from home, work at home make money, make money home based business, from home make money opportunity, business home make money online, how to make millions, internet making millionaire money online riches secret simple, making money online

Article Body:
Do you have a website ?  which attracts decent number of hits every month, Google AdSense program is probably a good revenue generation model for you and the below mentioned benefits should be effective to get you convinced:

To start with adsense is very easy-you can start off quite easily with a single page form which requires basic information about the type of account you would like to have ( business or individual), website information, select product (AdSense for Content or AdSense for Search) and contact information. Login needs to be created simply with a valid and frequently accessed email address. All the information submitted is sent to Google for approval and on approval, you receive a link to fetch code from which you need to post on your website and you are ON!

Immediate advertisers on your site: Since Google already operates a very successful AdWords program, where thousands of advertisers sign up, you get immediate advertisers who would like to be featured on your website. No sales or marketing is required by you to get advertisers at any stage.

Google AdSense provides an added revenue stream to your business which is very easy to set up and has a robust backend application which delivers the most relevant ads to the most relevant target group.

No need to worry  if you don't have a high viewer ship rate on your site: You can still earn via Google AdSense. You can feature the Google search box on your site and the subsequent page displayed with the search results has ads featured on them which can be your revenue generating AdSense Campaign.

Google research team spends thousands of man hours in improving the AdSense programme so that users are directed to the most relevant ads and all this is available to you with no cost.

If you are concerned about displaying junk advertisements which might have no relevance to your website visitors, then Google AdSense is for you. Only relevant ads are displayed to users and that is picked by both the profile that you put together as well as the content on your website. A number of well defined filters work behind the AdSense programme allowing the application to be 'intelligent'.

Google also operates a premium program for webmaster for the AdSense program if your website is attracting more than twenty million page views and five million search queries per month and thiEven Google engineers realize that the ads need some colour to them and you can add that to the display option. This does not eat into the users' bandwidth and yet displays using a good colour combination on the website. s is known as AdSense Premier.

AdSense is an easy program to understand and implement and has already provided a steady source of income for many net entrepreneurs! What are you waiting for? If you don't have time to build your own adsense ready websites, or adsense websites, you can opt for pre_built high quality adsense ready websites with fresh contents updated automatically. You can choose internet's best adsense ready websites , package from they are the only No 1 source for pre_built high quality content rich, adsense website package. So, just go to google and search 'adsenselover" and you will find NO 1 search results for adsense ready websites package from adsenselover.

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How to market correctly on the internet

How to market correctly on the internet

Word Count:
416

Summary:
How to market correctly on the internet

Keywords:
Internet, marketing, multilevel, scheme, computer, website

Article Body:
Did you ever get involved in a multilevel marketing scheme? You know the process. A friend or a co-worker has ran into this cool inexpensive product that is sure to make you a load of money. All you have to do is pay a sizable entry fee and then commit to buying so much stuff every month in order to qualify for your big commission checks. Your down line was going to make you rich because nobody would really resist to buying into such a great bargain. The result was almost inevitably painful. You lost money and you got stuck with stuff you did not need and were never going to use. The question I would ask is this: Why is it that the vast majority of people that get involved in multilevel loose money? But more important than that: What is it that makes those few elite multilevel marketers successful and ultimately rich? Common sense will give you the answer of course. The successful multilevel marketers have these characteristics. They have at least some ability to sell, they work very hard and they do not get easily discouraged. By now you should be asking: What does this have to do with internet marketing? The answer is very simple. In multilevel you need some ability to sell. On the internet you must have some computer savvy in order to follow simple instructions, so that you can create and operate your own website. In multilevel you need to work hard and not get discouraged by a few setbacks. On the internet it is the same. If you have had any experience spending money on internet marketing schemes, you should be able to discern the fallacy when you hear "You don't need a website to make money"!!! But where did you sign and spend your money? On a website!!! It should have been so obvious and yet many of us did not see it. A multilevel marketer without some ability to sell has no chance of making money. An internet marketer without the skills to create and operate a website is like a multilevel marketer without any salesmanship. People who come to a website are already looking for products or services. However, notice the key points of the last statement. "website" and "people come". These are the keys. You need a website and you need to drive people to it. Any other approach is almost certain to fail. For extensive answers and free information

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Don't Let Irritable Online Marketing Syndrome Stop You From Online Success

Don't Let Irritable Online Marketing Syndrome Stop You From Online Success

Word Count:
630

Summary:
Trying to learn how to market your business or service on the internet can be a daunting task. Information overload often paralyzes people to the point of inaction. Overcoming Irritable Online Marketing Syndrome can often mean the difference between success and failure for home-based and other internet-based companies.

Keywords:
online stores, internet, information, online marketers, online companies, Web site market trends, online shoppers, eMarketer, search engines, home-based business, internet-based business, amazing form

Article Body:
Every year, many one-man online stores and small e-tailers close their internet doors and drop out of the race without giving themselves a fair shot at success because of Irritable Online Marketing Syndrome (IOMS). IOMS, more commonly known as information overload, presents a real and present danger and although it sometimes attacks veteran online marketers, newbies and intermediate users find themselves especially susceptible to its volatile effects.

The "bust" felt by major online companies a few years ago, can no longer shoulder the blame for failure on the internet. Online market research company eMarketer.com estimates that retail e-commerce sales will increase an average 18.6% per year between 2005 and 2009.

The site which provides extensive reports online marketing and objective analysis of online market trends, states, "Not only are online shoppers spending more online, they are buying more different types of goods. This opens new possibilities for creative Web retailers."

According to emarketer.com, small Web retailers can now emerge to meet the needs of shoppers. Overcoming IOMS can often mean the difference between success and failure for home-based and other internet-based companies.

IOMS works like this: Someone decides to sell a product or service on the internet. A search on the major engines for the term "internet marketing" reveals a billion pages representing several hundred or thousands of gurus, coaches and wannabees.

After selecting a few, scanning their Web sites and downloading ebooks, newsletters, special reports, 7 day e-mail courses, etc., months or even years later, they find themselves either still not doing anything or accomplishing very little towards establishing their internet business.

Usually, they then drop out, all the time pooh-poohing accounts that people can make a bona fide living online. Veteran internet marketer Marlon Sanders describes it like this in a recent issue of MILCERS Magazine: "Having the knowledge is what holds most people back. And yet, a lot of our members and customers feel overwhelmed, frustrated and confused. They have the knowledge but don't know which method to use first, which method invalidates the other, and which marketing teacher invalidates the method taught by another marketing teacher."

You can find qualified help from almost every nook and cranny of the internet and therein lies the problem. A known factor stops anyone from acting on all of the available information, and that is put simply, a day consists of only 24 hours.

Having at your fingertips a storehouse of information can build your personal library, but it may also cause the death of your dreams of internet success –- killing it off before it gets off the ground. Let me explain it the way a higher education counselor might.

Enrolling in a three-credit-hour class means you'll sit in class for roughly three hours per week. However, if your goal is to make a high passing grade, you'll need three hours of study time each week for every credit hour.

A three-credit-hour class will actually take up nine total hours of your time weekly. If you take three classes with the same credit hours, you will take nine credit hours, and you will need to dedicate a total of 27 hours of your time weekly.

The same applies with the study of internet marketing. The latest get-rich-quick schemes or techniques and promises of working one or two hours per day, often lure many would-be internet marketers who underestimate the time needed to understand and learn the real concepts provided. 

IOMS rears its head when it comes to internet mastery; what you need to do in order to get schooled and not just hit and miss gaining of some knowledge. The sooner you recognize its symptoms, the sooner you can get treatment (change your diet of overwhelming information and select two to three courses of study) and move past its stifling effects.
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A Extent for Your Grow

A Extent for Your Grow

Word Count:
245

Summary:
The web has evolved from being simply educational to being participative. The participative nature of the web can easily be recognized from the myriad of forums, Social Book marking sites, logs and Social Network sites that have emerged in a couple of years. These sites can classically define how your business or brand is being supposed by the masses. More and more conversations are moving online and it is important to recognize and contribute in this dialogue.

Keywords:
seo delhi, seo services delhi, seo services, seo services india, seo india, web promotion services, web promotion india

Article Body:
At e-Fuzion we understand the growing importance of the social media and provide tailor made solutions to help clients harness the potential of the Social Media... Company focuses on the core aspects of Social Media Optimization which are:Increasing your link ability through fresh, informative and eye catching content Making tagging and book marking easy through implementation of Social Book marking buttons on your blogs and important pages Rewarding Inbound links Making your content travel through creation of presentations and submission of the social sharing sites. We also syndicate encouraging the smashup from ancompany standpoint, Social Media Optimization, if done in the right way, can provide you with the following benefits: Traffic, A good number of quality back links, Increase in Page rank.

The Social media campaign that we undertake for our clients follows a stepwise approach which is defined as follows:

Researching the audience: To enable this, we at e-Fuzion with Company, understand your business domain and niche and try to identify communities, forums, Book marking sites and other web sites that cater to your interest and goals. We thoroughly research and identify the audience that would best define your targets and goals. We then identify processes through which a buzz can be created and actively involve our team of experienced professionals in the communities identified.


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Are You A Hunter Or A Farmer?

Are You A Hunter Or A Farmer?

Word Count:
833

Summary:
You want your customers, potential customers, distributors, professional contacts, staff, distributors, the media, and other third parties who might be advocates for you to know as much about your products and services and your business as they possibly can. And you want them to keep you fresh in their minds.

EMail newsletters are useful for getting all these audiences excited about you or, at least interested in you.

EMail newsletters are one of the most important ways...

Keywords:
newsletters, marketing, email, emarketing, internet marketing, email newsletters

Article Body:
You want your customers, potential customers, distributors, professional contacts, staff, distributors, the media, and other third parties who might be advocates for you to know as much about your products and services and your business as they possibly can. And you want them to keep you fresh in their minds.

EMail newsletters are useful for getting all these audiences excited about you or, at least interested in you.

EMail newsletters are one of the most important ways to communicate with these audiences. EMail newsletters can help to build relationships; people read them because they think they might find something useful or interesting - not just a blatant sales pitch and that gift from you tends to provoke reciprocal feelings: "Give and you shall receive."

So, if you can get people to remember you and be at least interested (excited really is a tall order!!) about your newsletter, they are going to be much more likely to do business with you or write about you or recommend you to others.

This is becoming more and more important as products and services themselves become 'commoditized'.

This is happening in more and more markets; the 'real' differences between products have narrowed to the point of insignificance. So, your ability to build a relationship with these audiences is more critical than ever.

Brand personality and perceived value are just as important as the product or service – why else are brands sometimes worth more than the physical assets that produce their goods or services?

So, if EMail newsletters are so great, why doesn't everyone use them?

The main reason is that they don't understand how EMail newsletters really work. EMail newsletters further a relationship. EMail newsletters are farming, not hunting.

Farming is a constant process of seeding, watering, cultivating and replanting and that is how EMail newsletters can help turn strangers into friends, leads into clients and clients into referrals.

Although doing a newsletter is a great idea, don't just 'jump on the bandwagon'. An Email newsletter, like all marketing, needs planning.

They are about news or valuable information to position you as the expert and if you're not a born writer, EMail newsletters can appear daunting. Gathering and producing content is a challenge, then there's putting the newsletter together in an attractive format, and mailing or e-mailing it out.

Even though you may have great information to give away, you must also consider the time it takes to put a good newsletter together. Doing a newsletter requires commitment of time and effort. You need to spend an absolute minimum of 3 hours putting it together and editing and polishing.

You have to offer you newsletter in a time frame that will be easy for you to manage and it has to be sent at the right frequency – not too often and not so infrequently that you are forgotten.

You also need to determine what day of the week and time of the day the newsletter will be distributed. Some days and times are better for getting read than others and they vary by business and audience type. Research it to find out when is the best time to deliver and watch your open rate stats.

Once you have decided on a newsletter then make sure you can do more than 3! It's a classic that organizations can be inspired to do 3 but then give up because they "can't think of anything interesting to say" and "it's becoming boring and too much like hard work"!

So, now you have actually decided to go ahead and have an idea of frequency and look and all those other points sit down with a blank piece of paper and write down as many questions as you can think of about your business.

Write down the things that your customers, prospective customers, colleagues, advisers, sales people, friends, relatives – in fact anyone - ask you every day about your work. What do they want to know?

"How do you. . .?"

"Does it. . .?"

"What do you think about. . .?"

"Can I . . . ?"

"Do we have a budget for. . .?

"What do you recommend if. . .?"

"Who is in charge of. . .?"

Questions, questions, questions.

Now get in contact with all those customers, prospective customers, colleagues, advisers, sales people, friends, relatives and others and ask them what they find

"Most interesting"

"Most puzzling"

"Most confusing"

"Most amusing"

"Most difficult"

"Most …… anything"

about your business and why.

Then find out what you can say about them that is likely to answer those questions in an appropriate style as long as it's not boring.

Then go ahead and produce them.

Just remember ….. EMail newsletters can be a mixed blessing. They can be time-consuming and frustrating, but a good newsletter will bring you more business.

Not only that they continue to work for you after they are produced adding content to your website that is relevant and keeps feeding the search engines and widening your relevant profile so that you have greater index visibility and even more chances of people finding your site.

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The Four Elements Of A Nifty Marketing Article

The Four Elements Of A Nifty Marketing Article
Word Count:
791
Summary:
You may think that the key to article marketing success is writing a good article. While this is true, there is much more to it than this. You will also need to consider your headline, your article description and your resource box. In many ways, these can be more important than the article itself.

Keywords:
article marketing

Article Body:
You may think that the key to article marketing success is writing a good article. While this is true, there is much more to it than this. You will also need to consider your headline, your article description and your resource box. In many ways, these can be more important than the article itself.
The Headline
By far the most important part of your article is the headline. It is the first thing your reader or potential publisher will see. If you can grab their attention and get them to read your article you are on the road to success. Your headlines should only be between five and ten words, but these few words can be the difference between success and failure.
Write a few headlines, not just one. Also, once you have written a few headlines put them aside and come back to them later. You will then be able to better judge which is the best one.
There are a few tricks you can use to grab the reader's attention. One is to play to people's desires and offer a solution. Examples of this could be:
How to get rich in one month
How to retire before your 50
Headlines that offer to show a reader how to achieve something in easy steps also lead to a good click through rate. So, these could be something like:
10 top tips for getting rich quick
5 easy steps to early retirement
As you submit more and more articles, you will get a better idea of what is working for you both in terms of headlines and content.
The Description
Almost as important as the headline is the description. The description of your article will appear under your headline in the article directories. There is a temptation here to take your first paragraph and cut it into the description box when submitting to directories. This is a grave mistake.
While it is not as powerful as a headline, the description gives you another opportunity to sell your article so word it carefully. Describe what the article sets out to do, how it does it and hint at the great solution it is going to provide. A powerful introductory paragraph in the article may achieve all of this, but it is not always possible so generally you should write your description separately.
The Article
If you have grabbed the reader's attention with your headline and they are reading your article you are almost there. However, your work isn't done yet. The article has to be good, if not excellent. At least good enough to hold the reader's attention for its entirety.
In general, your article should either entertain or inform. Writing entertaining or funny articles is a skill most professional writers struggle at and is very hard to achieve, so you should aim to inform. Either tell the reader about something they want to know about, or tell them how to do something. Also, write about something you know about.  "How to" articles are particularly popular. If you can show a reader how to complete a task in 500 or so words you are on to a winner.
When you are writing the article, keep it simple. There can be a temptation to use flowery language but this is a definite no-no. Keep your sentences short, your words simple, and avoid complex grammatical structures. One trick is to read the article aloud to yourself when you have finished. It it sounds good to the ear and flows smoothly it should also read well.
The Resource Box
Ah, the resource box. The forgotten child of article marketing. If you get someone to read your article it is a fair achievement. So do not scupper your efforts by writing a poor resource box, as so many people do. The whole point of the exercise is to get people to click through to your website, so your resource box content is key.
If you wrote a good article related to your website or product your reader will already be interested so you have a lot of the work done. The text in the resource box should include your name but for the most part should be about the reader, not about you.
You need to tell them why they want to buy your product and how it can help them. Remember, you are offering the solution to their problem. Also, be sure you can deliver on your promises. Do not offer something you can not provide. Finally, it can be a good idea to include a plain address for your website as well as a live link.
So, when you are next preparing a marketing article be sure to give each of the four steps the attention they deserve.

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Get More Traffic, Sales and Subscribers By Submitting Your Articles to Directories

Get More Traffic, Sales and Subscribers By Submitting Your Articles to Directories
Word Count:
916
Summary:
If you have a website you're no doubt constantly wondering "How can I get more traffic to my website?". As web owners we constantly want more traffic, especially if we're doing business online. It's just the nature of things because without traffic a website can't survive. Whether we want more subscribers, more customers or just more visitors to read our content -- and possibly click on our AdSense ads ;) -- it's what we crave: More traffic.

Keywords:
article marketing,website traffic,promotion,publicity,more sales,increase subscribers,internet marketing,business

Article Body:
If you have a website you're no doubt constantly wondering "How can I get more traffic to my website?". As web owners we constantly want more traffic, especially if we're doing business online. It's just the nature of things because without traffic a website can't survive. Whether we want more subscribers, more customers or just more visitors to read our content -- and possibly click on our AdSense ads ;) -- it's what we crave: More traffic.
Well, how CAN you get more traffic to your website? There are various methods available, some cost money, some are free, some take a second to do and some can take a long time. What I'm doing to talk about is writing and distributing articles - submitting articles to article directories to be exact. Because it's 100% free and doesn't have to take a lot of time.
No matter what market you are in you should be able to find a subject to write about that your potential subscribers, customers or visitors would be interested in -- and if your article gets read you will most likely get traffic. Plus, you could also get some nice backlinks to your website which is of course always good for search engine rankings. I'll explain the reason behind that later on.
Now, you might not consider yourself a writer but writing an article doesn't have to be hard. It doesn't even have to be long -- 300-400 words per article could be enough if you get your point across even though 600-900 words is more common (but 1200 is usually the maximum).
If you know your market and you're passionate about what you're doing then writing an article shouldn't be a problem. If you need ideas go to forums and blogs in your niche or just see if there is anything in the news you could write about. Also, one trick is to do it like you're writing a letter to a good friend where you're telling him about something specific.
Another solution, if you have no interest in writing an article or just don't have the time, you can let someone else do it. You could go to freelance sites like elance.com, rentacoder.com or guru.com and pay someone to write an article for you. But you should have some idea what it should be about.
Let's assume that you have your article. Next thing you want to do is find article directories that accept articles on your topic and submit to as many as you can find. To find article directories you can go to your favorite search engine and type in "article directory" or "submit article". That should give you a few general directories.
These are some of my favorite directories:

But if you want to find an article directory that is specific to your market you should search for "X article directory" or "submit X article" - where X is the market you're in (like "gardening" or "health").
Then, when you're on the site look for "Submit an article" or "Add article". Make sure you read all the submission guidelines - some sites allow HTML codes and some don't, some places allow affiliate links and some don't, etc. Usually the article directory is organized into many categories and even subcategories. Try to select the category that best fits your article - it'll help with getting your article approved as fast as possible as well as giving you more targeted readers.
If you're not experienced in article marketing you might not realize the benefit of publishing your articles. First of all, you'll get your name displayed all over the internet - people will start to recognize it and trust you.
But the main reason so many people want to get their article in as many directories as possible is because of the "resource box" or "about the author" that is displayed at the end of the article.
That resource box can contain the name of your business, your mailing address, web address (to your main page or an opt-in page, etc.), e-mail address, phone number or however you want people to contact you or learn more about you and your business. For some people the link to their website is the most important part of their resource box.
Most article directories allow "active links" in the resource box that people can click on. You definitely want to submit to as many of those directories as you can because for each one you'll get another link back to your website - and that will help you rank higher in the search engines.
Another benefit of this is that if you've written a good article that people like they'll be more likely to click on the link in your resource box - hint, hint ;). They might also feel like they've gotten to know you a little and trust you - which means they're more likely to do business with you.
A well written article will probably also be picked up by more website owners and newsletter editors - giving you more exposure and traffic. But you don't have to write a masterpiece the first time - just get started and you'll get better with each article you write.
So, to get more traffic, sales and subscribers you should get yourself an article about a subject related to your market (either write it yourself or have it written for you by a ghostwriter), find article directories that accept your topic and submit to as many of them that you can find.

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Boost Windows XP Performance with Flash Memory

Boost Windows XP Performance with Flash Memory

Word Count:
581

Summary:
Give your Windows XP the same performance benefits as provided by Microsoft ReadyBoost, only without its limitations! eBoostr enables Windows XP using flash memory to increase system speed.

Keywords:
readyboost, windows xp readyboost, ready boost, windows xp ready boost, performance, speed optimizer, enhance computer performance, flash memory, memory card

Article Body:
Have you read about Microsoft ReadyBoost technology in the press, but are disappointed it didn't make its way into Windows XP? Are you reluctant to upgrade your PC or operating system, but wish for the increased responsiveness and performance benefits provided by ReadyBoost? Get eBoostr  and give your Windows XP the same performance benefits as provided by Microsoft ReadyBoost, only without its limitations!
 
ReadyBoost is one of the core technologies implemented by Microsoft in Windows Vista. The new technology solves a bottleneck typical for many PCs when upgrading to a new Microsoft operating system: the lack of memory. It is no secret that every new operating system released by Microsoft is more memory-hungry than the one it replaces. With ReadyBoost technology built into its latest generation of operating systems, Windows Vista, Microsoft attempted to address this problem. This time they did it by allowing using cheap flash memory such as USB memory sticks or memory cards typically found in digital cameras to expand the amount of memory available to the system, reducing hard drive access and improving overall system performance and application responsiveness.
 
ReadyBoost is a great technology when you're low on RAM. The problem is that ReadyBoost is only available in Windows Vista and it never made it to its older sibling, Windows XP. Computers using Windows XP are older than those sold with pre-installed Windows Vista. In general, they have less memory installed, and would benefit from using ReadyBoost even more than the modern machines. Alas, ReadyBoost will not be available unless you pull the trigger and upgrade to Windows Vista.

Is there a real necessity to call for such drastic measures to get a performance boost? No! MDO Ltd. has released a replacement for Microsoft ReadyBoost technology - only this time it works on Windows XP machines!

eBoostr  does everything that Microsoft ReadyBoost can do. It replaces relatively slow access to hard disk by fast one to flash memory, allowing you to use up to four different flash devices, and provides the same benefits of increased system performance, improved application load times and better overall responsiveness.

eBoostr is even more useful than ReadyBoost as it does not place strict performance requirements on the flash memory you use to speed up your system. While ReadyBoost requires you to use faster and more costly memory cards, eBoostr can work with just about every inexpensive flash drive on the market. Unlike ReadyBoost, eBoostr supports up to four flash devices at the same time, a real breath of fresh air after ReadyBoost which supports just one. Finally, eBoostr enhances the performance of slower PCs as well as computers with lots of RAM, while ReadyBoost mostly benefits slower PCs with a limited amount of memory.

Do you have a laptop computer with a built-in card reader or a free USB port? Plug a memory card or a flash drive into your laptop and enjoy increased system performance and longer battery life! It's no secret that mobile hard drives used in notebook computers are much slower than their desktop counterparts. eBoostr reduces the amount of hard drive activity, which results in even greater performance benefits than on the bigger desktops, while at the same time reducing the amount of energy required to drive the laptop, allowing your notebook to survive longer on a single battery charge.

Grab the nearest flash card, install eBoostr and start enjoying increased system performance and application responsiveness immediately!

 

Affiliate Revenue And The General Store

Affiliate Revenue And The General Store

Word Count:
505

Summary:
Perhaps it is taxes that an individual needs to pay off. Maybe it's the need for extra income to pay down debt. Sometimes the extra income might be useful in making a purchase a family wants. Whatever the reason the idea of affiliate revenue stream is finding converts among those who may have never previously considered an online business.

Affiliate revenue programs are really the quintessential 'everyman' business opportunity. The primary investment is a website, hosting...

Keywords:
marketing,internet marketing,site promotion,affiliate marketing,affiliate revenue

Article Body:
Perhaps it is taxes that an individual needs to pay off. Maybe it's the need for extra income to pay down debt. Sometimes the extra income might be useful in making a purchase a family wants. Whatever the reason the idea of affiliate revenue stream is finding converts among those who may have never previously considered an online business.

Affiliate revenue programs are really the quintessential 'everyman' business opportunity. The primary investment is a website, hosting and time to develop and maintain the site.

For those unfamiliar with affiliate revenue programs, the idea is a bit like hiring a new salesperson to engage others in a new product line. That salesperson operates on a commission. For every product sold the 'salesperson' is rewarded with a portion of the sale.

This is accomplished as individuals seek out affiliate revenue programs, sign up for them and then develop a website that provides a tracking link so the primary business owner knows when an individual is buying based on your website portal.

If you are developing a website for an affiliate revenue program you should know that it will likely take some time for online customers to find and utilize your website.

The same rules that apply for marketing a business online goes for affiliate revenue sites. You need to make sure the website is optimized using SEO strategies. You can post links to your site in the signature lines of forum entries and include information in blog posts you may submit.

Affiliate revenue is not a 'get rich quick' scheme. It is methodical work to establish and time consuming to build. That being said, the process can lead to long-term residual income with maintenance that may not be labor intensive.

The only way an affiliate revenue program can achieve short-term gains is when a new affiliate program is added to an existing (and established) website.

It is possible to develop an online general store by creatively using several affiliate revenue programs that present visitors with complimentary products from multiple companies. If done successfully this type of site can provide a healthy residual income and can reach a point of adding nearly a full-time wage to the family income. This scenario can work very well for families who may want at least one parent in the home either to take care of small children or manage other family business.

In an age when two-incomes is almost mandatory for most families, the thought a residual income to ease the pressure of family finances is becoming a true desire of many. The use of affiliate revenue solutions can help alleviate this pressure, but remember it is not an overnight solution.

An even better bit of news is that this can lead a family to consider their own home-based business that can provide even greater returns. In essence you can establish an affiliate site and later convert it to the sale and display of your own products as a natural progression of your understanding and growing ability in online business.

 

About Free Small Business Grants

About Free Small Business Grants

Word Count:
469

Summary:
Small businesses are vital to our nation's economy. Why, did you know they account for more than 50% of our GDP (gross domestic product)? And more than that, it is here that so many new jobs are being continuously generated. If you happen to be part of this and, as an entrepreneur, you would like to expand your business but don't have the capital to do it, you could use a free small business grants program. Maybe you have a business idea that has great potential, maybe you ar...

Keywords:
grants

Article Body:
Small businesses are vital to our nation's economy. Why, did you know they account for more than 50% of our GDP (gross domestic product)? And more than that, it is here that so many new jobs are being continuously generated. If you happen to be part of this and, as an entrepreneur, you would like to expand your business but don't have the capital to do it, you could use a free small business grants program. Maybe you have a business idea that has great potential, maybe you are at the crossroads where you just need to diversify and get into the next level as far as your business is concerned. But you don't have the money to get you there. Well, now you can get the money if you really want it.

What are free small business grants? These are grants given by the home state when you need money to start a business or to improve it. All states do not provide free small business grants. The ones that do are Nebraska, New Hampshire, Kansas, New Mexico and Utah. The others usually give you loans or incentives and financial assistance. Some even offer technical training and financing to those who want to start their own small business venture. All it takes to get a free small business grant is a bit of legwork and a little effort.

The DHS or the Department of Homeland Security offers free small business grants to entrepreneurs who would like to start something related to security. Through the Small Business Innovation Research (SBIR), DHS has an award for which US companies with less than 500 people can compete. At first, $100,000 is given to the small businesses in order to do research to validate the technical, commercial and scientific value of their concepts. If their ideas are approved, they get grants for the next two years to develop prototypes. The free small business grants are given in the areas of information technology and marine security and chemical and biological defense.

True the federal government will not give you grants but it assists individuals wanting to start a small business. This is done through its support arm, the SBA (Small Business Administration). Through this, the US gives small businesses attractive loans and technical support. However, no grants are given to those who want to start a business or want to grow their existing businesses. The SBA was started in 1953 and has been responsible for helping so many thousands of Americans start up their own small business. SBA would like to reach the 25 million small businesses in the US today.

Considering how much revenue small businesses are contributing today, it is imperative that we give them the right guidance and assistance. Free small business grants are just a very small well-deserved part in it.

 

Steps To Creating The Perfect Business Plan

Steps To Creating The Perfect Business Plan

Word Count:
877

Summary:
What should a business plan cover?

That's the million dollar question.

For one thing, it should offer a thorough analysis of the need for the particular product or service you are planning to offer. It also needs to talk about how you are qualified to be making such an offering to the public.

A business plan should address your strategies in terms of production and marketing, how you will be organized, any legal aspects that you must address, and what your accounting...

Keywords:
business plan, small business, business strategies, business start-up

Article Body:
What should a business plan cover?

That's the million dollar question.

For one thing, it should offer a thorough analysis of the need for the particular product or service you are planning to offer. It also needs to talk about how you are qualified to be making such an offering to the public.

A business plan should address your strategies in terms of production and marketing, how you will be organized, any legal aspects that you must address, and what your accounting methods will be. In short, a business plan should address the following questions:

* What do I want and what am I capable of doing?
* What are the most workable ways of achieving my goals?
* What can I expect from the future?

Keep in mind that there is not one specific format that you should use, or one best way to lay out your business plan. However, there are some steps you can take to make the process go a little more smoothly; we've listed what we think is the easiest method, below.

Step 1: Making the Commitment – be sure that you desire to work for yourself is truly greater than you desire to work for someone else.

Step 2: Analyze yourself – list your strengths and weaknesses. Determine how you can build off your strengths, and improve on your weaknesses. Remember, this can be a daunting task because you may have to own up to a few shortcomings you're not prepared to recognize!

Step 3: Choose a Product or Service – this sounds silly, but just because you think you know what business you want to be in, it doesn't mean your idea will be a profitable one. Take a look at the feasibility of your idea.

Step 4: Research Your Market – marketing research is crucial to the success of any business, large or small. The more you know about your potential market, the greater your chances of securing the customers you want, right out of the gate, and that means making a profit.

Step 5: Forecast Your Sales Revenue – after you take a look at the market your product is best suited for, estimate the percentage of that market that you think you will reasonably be able to take over. Take in to account the number of your competitors, their size, and the amount of market they already have. It is important to be realistic during this exercise.

Step 6: Choose a Location – is your new business going to be on the web? Or will you have a retail storefront? Will you consult out of your home office? Be careful to weight both your personal preferences and what makes the most sense for the ultimate success of your business. You might like the idea of working in your pajamas every day, but if your shingle needs to be seen by the public for maximum growth potential, a home office might not be your best option.

Step 7: Develop a Marketing Plan – here you will be forced to detail you plan to gain customers, and turn a profit. Discuss possible marketing channels, price points, advertising, and sales promotion.

Step 8: Develop an Organizational Plan – what skills and talents do your new business need to not only survive, but to grow as well? If you don't have all these traits, how are you going to get them in the door? Will you hire freelancers? Are you hoping to bring on an employee right away? If these individuals, and their skill sets, are vital to your success, do not make a plan without them!

Step 9: Decide on Your Status – sole proprietor? Partnership? You need to decide how you're going to approach this, and investigate the legal ramifications of each situation. As a sole proprietor, you're in control, but you're also solely responsible. In a partnership, you share the responsibility, but you also share the decision making and the profits. What works best for your budget AND your personality?

Step 10: Address Your Accounting – if you don't know how much money is coming in and out of your business, you will never know if you are making a profit, or if you need to make changes. Keeping track of your numbers is one of the single most important things you can do for your business. Decide on whether you will do it in house, or outsource it to a professional; if you take care of it yourself, decide on what software you will use.

Step 11: Put it All into Numbers – this may or may not be necessary for you; it depends on what type of business you are starting. When you approach a financial institution for a small business loan, they will respond better if they see all of your plans in numbers; they are, after all, in the business of numbers. So, go back through all the above steps, and assign dollar amounts to what you can; when you approach the bank, you can tell them exactly how much you need, and show them where their money will be going. You can then show them, with a number, how much of the market you are planning to corner, and your growth, by percentage, over the next X years.

That's it – wasn't so hard after all, was it?

 

Ways To Keep Customers Intersted With Search Engine Marketing

Ways To Keep Customers Intersted With Search Engine Marketing

Word Count:
400

Summary:
Guidelines For Keeping Customers Interested In You

Search engine marketing is a way for your company to draw and keep consumers interested in your products and / or services. By properly including these guidelines into your web design your market will respond.

Appeal To Your Audience

In regards to written information on your site you want to appeal to your audience. For example if your site is marketed towards kids you wouldn't use large or complex words, or to the o...

Keywords:
search engine marketing, seo, search engine optimization

Article Body:
Guidelines For Keeping Customers Interested In You

Search engine marketing is a way for your company to draw and keep consumers interested in your products and / or services. By properly including these guidelines into your web design your market will respond.

Appeal To Your Audience

In regards to written information on your site you want to appeal to your audience. For example if your site is marketed towards kids you wouldn't use large or complex words, or to the other extreme, if computer engineers are your targets, you want to write to their level. This will ensure that you draw the right audience and that your content relates to your market. This guideline is the most important and stressed topic for search engine marketing. If you do not design information and content to your targeted audience, surely there will be no success.

Give A Reason To Act

Once you have targeted your audience, give them a reason to act now instead of later. This can be done through offering free products or shipping with purchase or offering a newsletter subscription with frequent discounts and current information. With this type of search engine marketing you want to be sure your not overweighing incentives, meaning selling is the high point to marketing but it should not take over your entire site.

Offer Competitive Advantages

Do research and find out how your competitors are advertising on their sites. Use this to your advantage by finding what works and what doesn't. This can go as far as web placement, design and content. Viewers are drawn more to pictures and art than they are text-links. Stay true to your brand while designing competitive and unique advertisements.

Incorporate Keywords

Keywords are important when consumers are searching search engines. Again do research and see what keywords are used for the best search results of your competitors. Write them down and apply them to your sites content and design. The more keywords that are placed throughout your site the more likely you are to gain higher search results. For further keyword optimization view my article The Simple Basics To Search Engine Optimization.

When designing your site think simple and straightforward. No one likes to skim through endless text or be distracted by large advertisements. Appealing to your audience, giving them a reason, offering competitive advantages and incorporating keywords are all excellent guidelines to optimizing your market.

 

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